From one time buyers to loyal shoppers: AOV up 12%, repeat customers up 6%

How we helped a women’s boutique thrive with loyalty-focused strategies and customer retention.

Client

US-Based Women’s Boutique

Women’s Boutique

Challenge & Solution.

Challenge

Rising ad costs and privacy changes made it difficult for this US-based women’s boutique to scale profitably. They needed to retain more customers and increase order value without over-relying on acquiring new customers.

Solution

We crafted a remarketing and retention strategy designed to maximize the value of their existing customer base. By implementing personalized campaigns, creative incentives, and loyalty-driven offers, we achieved measurable growth.

Our Proven Approach.

01.

Retention Analysis

Analyzed purchase behavior to uncover gaps and low-performing customer segments.

02.

Personalized Remarketing

Built segmented email and SMS campaigns tailored to purchase history.

03.

Creative Incentives

Designed loyalty perks such as:

 

“Exclusive VIP discounts just for you.”

 

“Bundle and save—perfect for your wardrobe refresh.”

04.

Tiered Gift System

Encouraged larger purchases with tiered free gifts:

 

Spend $50: Free scarf
Spend $70: Free necklace
Spend $90: Matching accessories

05.

A/B Creative Testing

Tested messaging hooks to find resonating ads:

 

“Because one piece is never enough.”

 

“Loyalty looks good on you —exclusive discounts inside.”

06.

Retention & AOV Focus

Implemented upsell and cross-sell offers in emails and ads:

 

“Add a matching accessory to complete the look.”

 

“Pair it up—shop the full set and save!”

What our Clients say.

Let’s build a strategy that takes your brand to the next level.

DripX Digital turned our challenges into opportunities. Their loyalty-focused strategies and creative campaigns kept our customers coming back—and spending more!

~ Abigail, founder

Proven
Results.

Want to see results like these?

3.5

+

ROAS

12%

Growth in AOV

6%

More Repeat Purchases

↗ Repeat Purchases

7%

Growth in Total Purchases

↗ Total Purchases

Ready to GROW?

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From one time buyers to loyal shoppers: AOV up 12%, repeat customers up 6%

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