Scaling Sneakers: INR 1.6 Cr to INR 2.6 Cr in just 3 months

How a multi-channel strategy helped a sneaker & streetwear marketplace achieve fifty-eight percent growth despite rising ad costs.

Client

Indian Sneaker Marketplace

Sneaker Marketplace

Challenge & Solution.

Challenge

This sneaker & streetwear marketplace faced rising ad costs and inflation, making growth challenging. They needed a multi-channel approach to attract new customers, retain existing ones, and maximize their collection drops.

Solution

We created a tailored strategy combining Meta, Google, WhatsApp, and email marketing to target high-intent audiences, drive loyalty, and capitalize on hype around collection drops.

Our Proven Approach.

01.

Omni-Channel Strategy

Meta Ads: Targeted high-intent audiences using dynamic product ads and lifestyle creatives.

 

Google Ads: Deployed Shopping and Performance Max campaigns to capture active search intent.

 

WhatsApp Marketing: Sent alerts for collection drops and exclusive deals to boost retention and reorders.

 

Email Campaigns: Automated flows for product launches, restocks, and cart recovery to increase conversions.

02.

Hype
Drops

Timed campaigns around new launches with countdown creatives and limited-time offers.

Built excitement through exclusive early access via WhatsApp and email.

03.

Optimized Retargeting

Rewarded loyal customers with:

 

Early previews and first access to collections.

 

Exclusive discounts and referral bonuses to drive repeat purchases.

04.

Creative Refresh

Updated ad designs every 3 weeks to prevent fatigue and maintain engagement.

05.

Retention Workflows

Automated restock updates, new launch alerts, and exclusive deals through WhatsApp and email.

Included personalized recommendations and upsell offers to boost repeat purchases.

What our Clients say.

Let’s build a strategy that takes your brand to the next level.

DripX Digital made it personal—they listened, strategized, and delivered results that exceeded our goals

~ Chloé, founder

Proven
Results.

Want to see results like these?

5

+

ROAS

ROAS

58%

Growth in total revenue

↗ total revenue

10%

Increase in Repeat Purchases

↗ Repeat Purchases

7%

Growth in Total Purchases

↗ Total Purchases

Ready to GROW?

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Scaling Sneakers: INR 1.6 Cr to INR 2.6 Cr in just 3 months

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