6 months, $320K: Why audience-first marketing wins

How we transformed a frustrated fashion brand into a customer-focused powerhouse with relatable messaging and strategic scaling.

Client

Australian Fashion Brand

Fashion Brand

Challenge & Solution.

Challenge

This fashion and accessories brand was stuck with ads that looked great on paper but failed to connect with their audience. Their campaigns were clever but lacked resonance, resulting in stagnant sales.

Solution

We crafted audience-first campaigns rooted in customer insights, combined with precise retargeting and retention strategies. By leveraging their customers’ words and needs, we delivered ads that felt personal and relatable—unlocking exponential growth.

Our Proven Approach.

01.

Customer Insights

Analyzed reviews and feedback to uncover pain points like “clothes that don’t last.”

Used customer language to create relatable ad messaging.

02.

Creative Refresh

Transformed ad copy to directly address customer pain points and aspirations.

 

Old: “Redefine your wardrobe.”
New: “Jeans that fit—and don’t stretch out.”

03.

Optimized Retargeting

Identified gaps and targeted high-intent visitors.

 

Reduced CPA by 30% and boosted purchases efficiently.

04.

Retention & AOV Focus

Designed upsell campaigns based on customer needs.

 

Achieved a 35% increase in repeat purchases.

 

Increased Average Order Value (AOV) by 42%.

What our Clients say.

Let’s build a strategy that takes your brand to the next level.

DripX Digital made it personal—they listened, strategized, and delivered results that exceeded our goals

~ Chloé, founder

Proven
Results.

Want to see results like these?

35%

More Repeat Purchases

↗ Repeat Purchases

42%

Growth in AOV

30%

Lower CPA

Ready to GROW?

Schedule a FREE Diagnosis to uncover what’s holding your brand back and get a personalized roadmap for success.

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